Does the brand have no reaction to the COVID-19 pandemic?
We are going through the worldwide contagious virus together now. Since there is no vaccine to prevent this Coronavirus so far, this virus can be widespread. At this special time, people have to live in a different way than usual and use some effective methods to keep themselves away from the virus and stay healthy. Different countries adopt different policies to respond to this unexpected crisis. The consequences can be very serious and terrible if the government did not take effectual action. A lot of people die and families fall apart. It’s time for all enterprises to take up their social responsibilities. Therefore, the decisions and reactions that companies made are especially significant right now. To keep a good brand image, the brand not only needs to take good care of their customers but also consider every member of the company. It’s like a big test of the brand.
I keep receiving emails from various brands about how they react to this COVID-19. Some brands close their retail stores on the street for now and only operate their online shops. Some companies guarantee to provide pay for their employees even the stores closed. some brands even shut down all the services. Some brands just send emails to remind their customers to be safe. Almost all companies adjust more or less to deal with this situation. However, there is a brand that I shared with you a couple of weeks ago does not have any reaction that I can find out so far. No update on the official website and all the latest emails I received from it and the posts on Instagram are as normal as usual. Dirty Lemon has no reaction to the COVID-19!! I can’t help wondering why the brand which is known for a healthy lifestyle seems like it does not care about human health very much at this special time. Comparing to the Dirty Lemon, Pressed Juicery took a lot of action on this situation. Whatever the website, email or Social media pages, Pressed Juicery speaks to people every place they can reach out to customers.
From my perspective, Dirty Lemon’s business model and managing method maybe not affected by the coronavirus. Unlike Pressed Juicery, there are lots of retail stores in the city, Dirty Lemon is like a magazine, people just need to subscript online and then people can receive a box of Dirty lemon every month regularly without buying it repeatedly. This sale method makes every purchase contactless. Also, what was questioned by others before now become strength and advantages under the COVID-19 pandemic. Dirty Lemon’s store concept was questionable before because the store was set up to work with no company personnel on duty. Customers walk in, take what they want and don’t have to pay on-site. Dirty Lemon expects customers to pay via text, using a phone number right on each bottle label while they’re in the store or after they leave. You may think it was so weird before but so suitable for the situation we have right now. No need to contact others whatever you make a purchase online or in the store.
I think this may be the reason why Dirty Lemon has no reaction to the COVID-19 on the social network so far. They really are not necessary to make any changes. However, showing some regards and concerns to the customers may make the brand image more authentic and there is no harm to keep communication with their audience.
