Don’t “eat” everything from Uber Eats
Look, I get it. Confusing, right? Why don’t eat the things you order from Uber Eats? The answer is Uber Eats delivers more than food.
The latest commercial teaser released on February 2, 2022 will help you understand it. Star Jennifer Coolidge from recent HBO’s comedic series “The White Lotus” (Tanya McQuoid), “The Daily Show” host Trevor Noah and actor Gwyneth Paltrow, all filmed in Uber Eats’ Super Bowl ads this year, in which they separately receive non-food deliveries from Uber Eats like lipstick, deodorant, and a candle — yet they eat them anyway.
The content delivered was clear and funny — Uber Eats provides services beyond than food delivery. I laughed after watching the commercial teaser, and the idea of Uber Eats delivering more than just foods pinned on my mind. Uber Eats was the first app that I used after arriving in the U.S., and Trevor Noah is on the top of my favorite comedians list. So, personally, I admit this collaboration works, it lures me in ordering my lunch and some groceries from Uber Eats.
Uber has taken an important step to help its customers get more of what they need. The official announcement was released on July 7,2020. The business move was a response to the changing world especially to the pandemic and the living patterns it transformed. According to Uber Global Executive Creative Director Danielle Hawley, yet customers are no longer locked down at home, she said that the pandemic helped to instill new habits in consumers and boost delivery use cases. Starting at that date, in collaboration with its partner Cornershop, customers in select cities in Latin America and Canada can order groceries through both the Uber and Uber Eats apps. A year later, the grocery delivery service expands to over 400 cities across North America.
The “Uber Don’t Eats” campaign is a part of the company’s expansion vision in alcohol, grocery and convenience. At Uber, it partners with merchants of all sizes across the country, but it knows that small and medium-sized businesses (SMBs) keep it connected with its local communities and the people it serves every day. To help address merchant needs, on Jan 10, 2022, along with Visa, Uber announced Grants for Growth, a $1 million grant relief program focused on restaurant recovery and entrepreneurship.
Uber is robustly growing in its business, making it a serious competitor to all of the alternatives out there. However, should it regard the business models and future of delivery as the major concerns. Its global competitor, Meituan, probably intersecting not that frequently after Uber’s retreat in China in 2017, is a highly complex business a unique function, merging elements of Yelp, Groupon, Uber, Doordash and Expedia’s products all together in a single app. Meituan’s service expands to over 14 different business lines in its ten yeas’ growth.
So, the question is, will Uber become the next Meituan?
