Doritos, chips fuel?
Doritos is an American brand of flavored tortilla chips since 1964. The original Doritos were flavorless. The first flavor, Roasted Corn, was released in 1966, followed by Taco in 1967 and Nacho Cheese in 1972. And now there have been well over 100 different flavors.
Impression of Doritos Website?
My first impression was full of energy when I opened the website of Doritos. The color collision and fired background create powerful energy of visual effects. It comes with a large picture of the new release product, and a clear and straightforward word description of the product feature “HEAT UP… COOL DOWN” quickly makes me easier to get the product points they want to deliver.
On the top of the desktop version, the transparent top banner makes it easier, leading me to catch the information. On mobile sites, the tone is the same as on desktop sites and creates visual effects — a collected banner by a single icon, which is more straightforward and less cluttered on mobile phones.
Dose it show more?
As I continued scrolling down, it showed the product line of Doritos. The most exciting thing is that 3D visual effects make all the products, which gives a 3D visual impact, just as if you were shopping in a supermarket. The mobile site showed the same effects as the desktop, showing fewer products than the desktop. Which also allows me to scroll through each flavor. It is fit the employ responsive design that responds to the user’s behavior and environment based on screen size, platform, and orientation.
Next is the promotional ad video section. Then there is the “Get Social” section, which highlights that Doritos focuses on products and entertainment information in terms of content. It does not contain educational implications.
The aesthetics of the Doritos website are reflected in the lines, colors, spacing, etc. It makes bold use of exaggerated color impact and 3d product design. Doritos creates an attraction bias — visually appealing to the user. Overall, it matches the design characteristics of its product packaging.
They are not using AI to ease conversion for customer service at all. You can only make Q&A, Email, Call, or social media connections.
Try it, if you want
In general, Doritos’ websites are all product-centric. They drive customers to buy their products by amplifying and highlighting their product information. Using the site is a pleasure because you can get product information earlier and make an easy purchase. The design innovation only showed on their products. The overall website is not too innovative but rather traditional and straightforward. However, the website reflects Doritos’s personality as more daring, irreverent, and uninhibited.
