Email Marketing is Dying in 2022?

Email Marketing Data That Marketers Should Know 2022 (Infographic)

Many people are saying email marketing is dying every year, but around 25% to 35% of the sales are generated from email marketing. Email marketing tends to have a high ROI among other marketing channels. For every $1 marketers spend on email marketing, they receive $36 in return. Email is a powerful marketing tool that every business uses for either customer relationship management (CRM), promotions, or driving sales.

I have curated a list of email marketing statistics highlights for 2022 to show marketers that email is NOT dying any soon yet.


Number of e-mail users worldwide. (Statista,2021)

Email User Open Rates. (OptinMonster, 2020)

Email Personalization. (Litmus, 2020)

Welcome Emails. (GetResponse, 2020)

Industry Emails Marketing Average KPIs. (Constant Contact, 2021)

A/B Testing ROI. (HubSpot, 2022)

Email List Segmentation. (Campaign Monitor,2019)



Jiatai Qi
Marketing in the Age of Digital

50% strategist, 50% creative = 100% Creative content specialist in digital marketing | Pet content creator & Influencer