Empathy Wines’ Consistent Performance in Email Marketing
Empathy Wines, a high-performing, digitally-native wine brand and direct-to-consumer (DTC) platform is not difficult to sign up for the email.
The first step is to search for Empathy Wines on Google to access the website, then click on the 10% off voucher link above to register your email address.
Once registered, a welcome email is sent to the registered email address and it is worth noting that Empathy Wines not only leaves the user’s email address but also asks for their phone number.
The welcome email from Empathy Wines has a promotional theme, with the first email offering a special offer to those who sign up, in order to attract consumers to make their first purchase.
It is also worth noting that Empathy Wines not only collects information from subscribers in the email channel but also seeks subscriptions from subscribers in the SMS channel and makes a great effort to market the SMS channel.
It is clear from the frequency that Empathy Wines’ email marketing efforts are of the moderate to steady type, i.e., not very frequent, but rather focused on the quality of the content and how well it is received by subscribers.
The frequency of SMS, however, can be off-putting, as SMS alerts on mobile phones tend to be more of a concern and frequent and repetitive content pushes can be tiring for users. I also opted to send STOP to unsubscribe from content two days after subscribing to ew’s SMS, as the frequency of its pushes had somewhat affected my impression and perception of the brand.
It’s clear that Empathy Wine’s email marketing channels are only moderately representative, with their choice of methods and level of content being in the middle to upper bracket. being more careful in terms of frequency, but the frequency of SMS pushes is the downfall and can easily cause damage to brand goodwill.
Personally, I think that as our competitor brand, and an emerging digital marketing type wine brand in the industry, Empathy Wine’s email marketing score is above average and clearly has a direct positive impact on sales performance.
I think this also represents a sustainable marketing option for the wine industry as a whole. Firstly, as a more basic marketing method, email marketing is widely accepted by most audiences. Secondly, the frequency and content of email marketing is appropriate to the overall tone of the wine brand. Finally, as an important part of direct marketing, email marketing still has an essential role to play today.
