Enchanté

Soumya Gupta
Marketing in the Age of Digital
2 min readFeb 11, 2023

Not Emily in Paris, but just another marketing and macaron-loving Emily in New York City dropping in to say hi!

A little about me: I grew up in India, obsessed with books, celebrities, fashion, and brands. Growing up, my interests evolved into activism, climate change, and animal conservation. An education in Liberal Arts further expanded and deepened my learning of the world and gave me a new lens of looking at the world.

Majoring in psychology and marketing, I entered the world of content and copywriting. I worked at a digital marketing startup donning different hats and learning about SEO, brand strategy, content creation, marketing analytics, and more before finally moving to my dream city and marketing hub– New York to learn more about marketing.

They say “Marketing is everything and everything is Marketing.” This holds true if you are a business owner, corporate professional, self-employed, or even a student. In today’s world, your digital presence and personal branding is who you are, and putting yourself out there in the best way possible is crucial to your professional success.

Now, why should you read this blog? For deep knowledge, mantras, and techniques to grow your business and stocks? I regret to inform you that this might not be your masterclass in digital marketing. Not as yet.

So what should you really expect? Marketing moments from around the world, global perspective, pop culture references, insightful well researched knowledge, few opinions thrown here and there. I also happen to have a strong affinity for women’s leadership, inclusivity, and diversity. But honestly, I think you should stay for the memes. Some art? And maybe some inspiration?

Also, while I have you here, I highly recommend reading some of the amazing work done by my peers under the same publication. Happy browsing!

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Soumya Gupta
Marketing in the Age of Digital

Grad student at NYU | I love talking about brands, puppies, strategy and all things digital