End of the third-party cookie
Google plans to eliminate third-party cookies in Chrome in 2022. Google said the purpose of this action is to allow the user’s web browsing safer. Cookies are used to track user actions and collect user data. After obtaining the user’s data, deliver relevant advertisements to the target customers. If the plan is carried out successfully, it will greatly change the current situation of online advertising. This means that advertisers cannot easily collect user information through third-party cookies, which will prevent advertisements from being placed accurately. This means that the interests of advertising companies will be greatly harmed.
In fact, Google is not the first company to do this. Similar browsers include Apple’s Safari. But Chrome is the most used browser in the world, which means that the method of collecting data through third-party cookies is really coming to an end. This is bad news for advertisers, but it is certainly good news for Google. Google also retains first-party cookies, this means that website developers can see the whereabouts of users on the website. And through data analysis to customize effective marketing advertisements for website users. So for advertisers, first-party cookies become very important. In this way, advertisers need to obtain these data from publishers.
First-party cookies in important at the same time, advertisers need more ways to advertise. For example, accurate advertising on TikTok. There is other influencing social software with a large number of users. Marketers also need to reduce the use of third-party cookies to place advertisements and develop different advertising methods for different customers. In this era full of digital markets, advertising will never kill. As long as there are consumers, advertisements will appear in the eyes of consumers in various ways.
