Enter to Win! Try Corona Premier Clubhouse Online
Corona used metaverse and virtual technology to provide more vivid immersive experience to customers
As one of the latest and hottest digital marketing trends, Metaverse offers completely new possibilities for promoting products. Since Facebook introduced this concept, Corona, one of the most well-known and largest-selling beer brands in North America, built its own immersive virtual shopping platform, Corona Premier Virtual Clubhouse Hub. The platform enhances its brand influence and attracts more users through virtual product displays, interactive content, games, and innovative marketing methods.
Through augmented reality (AR) technologies, users can interact with products in new ways, creating an immersive experience. This virtual display and experience can attract more users and create a more in-depth and personalized interactive experience for the Corona brand.
The platform contains a variety of interesting and interactive content. Just by dragging and clicking, the user arrives at a beautiful golf clubhouse by sea, and they can directly interact with the items in it. By clicking on the corresponding props, users can learn about different product features and matching foods. They can play a matching game combining brand logos and products, which increased the brand exposure and popularity. Such an integration draws users’ attention through this virtual setting. In addition, users will get the coupon code for the product from the game, which enhances their willingness to spend.
The platform also provides virtual stores. It provides an immersive shopping experience that makes users feel as if they are there; AR technologies enable them to shop in a virtual store, browse products, try on or try out virtual goods, and interact with other users.
“We know consumers are spending more and more time online, so this platform provides another touchpoint to meet them where they are”
— — — Alex Schultz, vice president of brand marketing for Corona
The emergence of AR technology and the concept of metaverse are undoubtedly the product of the development of Internet virtual technology. Like Alex Schultz said, virtual technology saves consumers’ time and space costs, and provides broader experience and learning opportunities. At the same time, it also creates a larger market scope and global reach for enterprises and brands.
This time, cooperating with the Obssess, a metaverse platform for creating immersive 3D virtual stores for brands, Corona’s marketing strategy is a good use of virtual technology and modern digitalization. Alex Schultz, the vice President of brand marketing for Corona, claimed to the media, “We know consumers are spending more and more time online, so this platform provides another touchpoint to meet them where they are.”
Marketing in the digital age is constantly being updated, and we are about to witness another wave of change…
Although the metaverse is still in its infancy, around 400 million people are users of the metaverse. (Metaversed) As the hottiest topic since now, metaverse and AR technology are exercising their monetization ability in many fields. The top sectors already aggressively investing in the metaverse include computer and IT (17%) and education (12%) (Sortlist) For a most typical example, the pandemic significantly accelerated online shopping. Although consumers still largely prefer to shop for clothes in person. this may change once virtual fitting rooms start to see mainstream use. The global virtual fitting room market size is forecast to grow from approximately $3 billion in 2022 to $13 billion in 2028. (Fortune Business Insight)
Although there are still some problems and challenges in the metaverse, such as technical difficulties, users’ personal data and privacy protection issues, and blurred boundaries between real life and virtual life, people still have a positive attitude towards Metaverse.(Ipsos) It has unlimited innovation potential, the ability to cross geographical and social barriers, rich user experience and vast business opportunities. Metaverse is expected to solve more existing problems and revolutionize future digital experiences.
