Estée Lauder Brings High Tech to Consumer Experience

Estee Lauder is the leading brand of Estee Lauder. The brand continues today her legacy of creating innovative, high-performance skincare and cosmetics and iconic perfumes-all of which are infused with a deep understanding of women’s needs and desires. With the advent of augmented reality and artificial intelligence, Estee Lauder hopes to provide customers with new ways to experience its products.

YouCam

Estee Lauder chose Perfect’s YouCam makeup virtual technology to deploy their customized iMatch experience in stores and online around the world. Estee Lauder uses YouCam technology to enable customers to enjoy an artificial intelligence-driven augmented reality experience and try makeup instantly and virtually. Whether going to the Estee Lauder beauty counter, or accessing it through a home computer or mobile phone, users can look at their face like a mirror and see exactly what the Estee Lauder products they choose to try will look like.

YouCam Virtual provides three experiences:

Lip virtual try-on: This service provides customers with virtual use of lips. And you can try 30 lipstick shades in 30 seconds.

Intelligent detection technology: It takes less than one second to match the skin tone of the whole face by adopting the intelligent detection technology across the full tone. Sunshade matching appears in the perfect match for customers, but also offers lighter, darker, warmer or cooler options to allow customers to choose their favorite sun visor.

Virtual classrooms that provide augmented reality training for beauty consultants: The brand has more than 17,000 beauty consultants around the world and uses YouCam augmented reality training technology to provide real-time, interactive virtual courses.

Results and opinion

“In 2019 alone we had more than 29,000 viewers from around the world, And we’ve had more than 19,000 replays as our learners have gone back to recorded classes for review, or to watch them at more convenient times for their time zone.” says Colleen Gaetano, Vice President, Global Education, Estée Lauder.

In my opinion, customer participation and feedback is the greatest recognition of a service. Estee Lauder’s augmented reality training using YouCam has been successful worldwide. Estee Lauder has developed effective online and offline marketing strategies. The in-store experience is so intuitive that customers usually start to use virtual trial tools on their own and then be guided by Estee Lauder beauty consultants. There are connections between this series of services, attracting consumers to experience, and ultimately paying for it. It turns out that young people especially like to use these virtual services, which helps increase store traffic and increase online sales. So I have to say, this is an effective way to reach their customer.