Explore the User Experience of Bobbi Brown
Nowadays different brands try to make it as easy as possible for customers to shop, whether that’s in their local department store, online or in its own brand spaces. Today, I am going to display the use experience of Bobbi Brown.
Bobbi Brown Cosmetics is a global prestige beauty brand which founded in 1991 by Bobbi Brown, the brand offers universally flattering products created with uncompromising quality and an intuitive sense: to look and feel like herself, only prettier and more confident.
First Impressions of Using Bobbi Brown’s Website
The website of Bobbi Brown is pretty useful and a pleasure to use. The homepage is simple and convenient, which included search, bestseller, new and more so that customers are able to get the favorite product quickly. The e-commerce store is just as strong as Bobbi Brown’s physical retailing, even if customers can’t try on the makeup. It serves as a source of free advice and tips, as well as the ability to instantly talk to a makeup stylist via the built-in chatbot about any product or makeup questions. Customers can even upload a photo of themselves for personalized, real-time advice.
The official website first represents the company’s own official publicity platform, which is the most basic difference from third-party platforms. The purpose of the Bobbi Brown’s website is to disseminate company information, enhance buyer’s stickiness and trust, and establish own online brand through continuous and comprehensive promotion of its company’s products, services, and solutions.
Again, Bobbi Brown is the expert of user centered. For anyone looking to make a purchase, the site offers free delivery, so customers who don’t live near a counter or store aren’t penalized. It also means there are as few barriers as possible to buying, whether it’s a new customer or someone topping up their regular products. This means there’s less chance of them thinking about going elsewhere.
Multi-Product Pages
The multi-product pages is an innovative design which include content-general imagery, animations, and how to guides. Designer of Bobbi Brown created it for the client for possible Homepage, Quiz and Results pages to support “Beauty Rules”, a new book by the client. This kind of design highlights the beauty of the brand’s cosmetics. Black text on white with gold lines looks luxurious and stylish, exactly the same color as the physical store. What’s more, it employs responsive design, each click of link reaches a different content.
The brand creates a sense of authenticity by putting an expert front-and-centre. There’s the sense that the customer is buying into the skills associated with that name, and that the products will help achieve that. A final element of the site is focused on the professional customer. It offers benefits to professional makeup artists from discounts to info. Even for casual shoppers the presence of this area helps to underline that Bobbi Brown is the professionals choice, and therefore worth buying, which reflect the personality of the brand.
Convincing Content Lead Customer Trust Goes A Long Way
The guides for specific looks provide info on certain types of products. Customers are able to access all of this for free, which creates goodwill and a positive brand perception. There is a fascinating message: ‘find my shade’ quiz which is interesting for identifying the best foundation color for customers. This is a benefit for anyone who isn’t able to visit a Bobbi Brown counter or store to be matched in person. This convincing website also lets customers book their free in-store makeup lessons, so serves as a great channel for ‘up-selling’, which reassures the customer that they are buying quality.
More Suggestions
The customer of Bobbi Brown’s website is not easy to convert, most people prefer to go physical stores. Nowadays AI website can help gain more information of customers and even chat and help them like to find the products which are suitable for their skin, this kind new technique has higher efficiency than chat and send email to Bobbi Brown. Therefore, I suggest this website can update AI to help conversion and customer service.
