Facebook’s new strategy in its marketplace

Facebook finally let businesses sell their products on its marketplace. The Facebook marketplace used to be a C2C platform for people to sell their useless things to others, mostly locally. But as the marketplace became more and more popular, things changed.

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According to Facebook’s internal data from 2019, one out of three Facebook users also utilizes Facebook Marketplace, which means there is a major B2C opportunity for US retailers. (https://marketingland.com/facebook-marketplace-is-open-for-businesses-selling-new-products-279643)

Some advantages of the Facebook marketplace.

https://www.adweek.com/digital/facebook-marketplace-is-celebrating-its-second-birthday-with-new-ai-features/

1. Facebook offers a very low commission fee in the market. (5% or a minimum of $0.40 for transactions under $8.00) which makes Facebook a good platform for start-ups and small businesses. Also On Facebook Marketplace, there are also no listing fees, which means you can upload unlimited inventory, and there are no subscription fees or tiered selling plans for signing up as a retailer. (https://marketingland.com/facebook-marketplace-is-open-for-businesses-selling-new-products-279643)
2. It is easy to get on the Facebook marketplace and not only on the marketplace. Just input your business information, and your product information. Facebook will help your product get into the market as soon as possible. And push your products to those Facebook users who need or may want to buy them. Instagram is combined with Facebook as a package deal, which means small businesses can also do promotion on Instagram as same as they do on Facebook. with the same deal and same commission.
3. The strong database of Facebook and Instagram will help businesses to promote their products to the people who really need and want them. and the easy check out way really satisfy young and older customers.