Filmsupplying Your Way Through Campaigns
Lessons from Filmsupply’s clever and nostalgic way of advertising to creatives
As a creative, there is nothing I enjoy more than analyzing marketing campaigns. Particularly when their intended target is other creatives like me.
In this case, Filmsupply, a full-service licensing agency that provides cinematic footage for tv, film, and advertising, created a nostalgic, anti-travel campaign to persuade creatives and production houses to save more by “flying” Filmsupply.
Cost-Cutting Productions
Now, before analyzing all the creative efforts implemented in this campaign. I always like to first begin understanding what problem the company is trying to solve for their audience.
Throughout these creatives, Filmsupply addresses the main issue most of their customers face — high production costs. Specifically those involved with shooting original content for video ads, films, and tv shows. Instead of boring their audience with the technicalities behind their platform, this campaign is focused on simply presenting them the solution — flying Filmsupply.
A Nostalgic Twist
This campaign has been designed to urge marketers, advertisers, and producers to visit their website and create a free account.
However, it does this with vintage-inspired video infographics. Similar to those you would have seen in the 80s or 90s advertising a travel agency, during the golden age of travel advertising, or an specific destination.
This approach is not only visually appealing, but also clever. I mean, what better way of persuading creatives to avoid traveling than through a piece of creative that resembles traveling?
Speaking of visuals, it also uses retro fonts, stock images, and other nostalgic elements such as old monitors, and even an excitable “take action now” tone used throughout all the deliverables.
Cutting Through the Market
Now, what makes this campaign really interesting is how is used across all digital spaces and swiftly breaks-through a very demanding market.
Starting with quick 40–50 second video ad, with all the elements aforementioned, running through websites frequently visited by creatives such as AdAge.
In that same manner, the campaign retargets its consumers with banner ads in these websites and action-buttons that directs them to its landing page.
Finally, the campaign included a traditional, always effective, press release in marketing websites and blogs, with a catchy title and all the insider scoops about this campaign that any marketer would love to read about.
All in all, this campaign appears to have mastered all of its digital channels. Enough to convince any demanding marketer – myself included – of scrolling through their platform and finding original footage solutions for their creative work any day.
