Finding Fascination in the Small Things.

Jonathan Perez
Marketing in the Age of Digital
3 min readJun 21, 2020

Old G.I. Joe cartoons have taught me that knowing is half the battle. Well, no one told the creators of the show that knowing yourself is even more of a battle than the battle itself. I’ve spent years (and at some times, dollars) learning how my mind works and what my motivations are. Sometimes, I’ve gained traction, but most times I’ve ended up back at square one. It’s hard to place myself in a specific box, considering that all my life, I’ve been told that I shouldn’t limit myself to what others say.

“The inner machinations of my mind are an enigma.”

When I think about self-assessments, I normally imagine a 2-hour long examination that leaves me feeling like I just spent 2 hours to relearn my introversion. The Fascination Advantage felt a little differently, however. This time around, I felt more open and attentive to answering their light questions. The environment felt like I was sitting in a park having a casual conversation with someone, not some lab-probing experiment. Sometimes, being brief is crucial to getting information from a person. For me, it’s almost a guarantee. I’m the kind of person that can easily break out of their shell (which this test made very apparent) after a short-but-authentic conversation, and so The Fascination Advantage was the perfect outlet to feel like myself amidst all the paid self-learning assessments available to the public. So, what did I learn?

Well, isn’t this pleasing to know.

The biggest takeaway I gained from this test fell into one primary word: Catalyst. The Fascination Advantage saw that within me lies someone compassionate and empathetic. It discovered that emotion is a primary trigger in my head (and I think the amount of times I’ve fought back tears to the ending of Coco is a testament to that), but also, someone with the ability to create change. I’ve felt for a while that a lot of public commodities are ways that solved problems that people had, but only on the outside. Everyone’s always asking “Where’s the Wifi?”, but never “How’s the WiFi?”

Honestly, this was cool. I’ve always felt somewhat outed for the unorthodox ways that I go about processes and actions, so it feels comforting to be reaffirmed for completely throwing out traditionalist boxes of thought. Fascination lives up to its name due to the fact that it takes every aspect about you, including things that you might not be fond of, and turns them into fascinating, sellable points. It made me excited to read about what I would normally consider an undesirable trait, and to hopefully use it to my advantage going further through life. If this were a Yelp review, I’d give Fascination five out of five stars. You’ll feel self-worth way more than you think.

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