Five Important Facts You Should Know about Digital Marketing

Wenting Xu (Tina)
Marketing in the Age of Digital
1 min readAug 10, 2020

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. The right digital marketing strategy can give companies the competitive edge over their rivals, and to maximize growth, profit, and value.

Here are the five important facts that you should know about digital marketing. They’ll ensure you get the most out of your people and digital investments by aligning them with the critical moves that drive competitive advantage and superior results.

Five Important Facts of Digital Marketing

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Wenting Xu (Tina)
Marketing in the Age of Digital

A Marketing Enthusiast & Global Citizen | Graduate Student in NYU Integrated Marketing Program | Major in Brand Management