Five Questions in Digital Marketing

What?

“Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts.” (Mailchimp.com)

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

Why?

It allows you to show your customers what your business is made of and how you can help them with their needs. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. Digital marketing has an incredible influence on people’s interactions, work, purchases and life habits.

How?

We have five steps to do with digital marketing.

Firstly, we should determine the goals and problem, and then we need to identify our target audience, once we have our target audience, we are going to reach with them, so we should find out the messaging that resonate with our target audience, and then it is necessary to find out their influence source, lastly, combine all the steps, we should amplify the right message(information) to the right people(target audience) in the right place(platform).

Where?

In digital marketing, we have several popular approach: content marketing, SEO(Search Engine Optimization), Social Media Marketing, E-mail Marketing, UX.

Who

There are 6 types of companies who need digital marketing(DigitalWaxworks):

• Health.
• Fitness and Nutrition.
• Food Industry.
• Entertainment
• Education.