Five Things You Must Know Before Making Digital Marketing Strategy
1. Digital marketing campaign may have better-than-ever effect because many people are working from home since the COVID broke out.
At the moment of the epidemic, the performance of offline marketing is very sluggish, and the battlefield of digital marketing has not declined due to the impact of the epidemic, instead, it has shown an upward trend. Most of the consumer groups of companies that use digital marketing come from the Internet. Because of this epidemic, the offline model does not work. A large number of customers are coming in via the Internet purchasing, online searching and the firms’ revenue are evidently increasing. Due to the closure of public entertainment venues in result of government travel and party bans, social media marketing campaigns such as digital posters and short videos become the first choice for mass consumption, and digital marketing has also seen a triumph.
2. Expect for more online selling. Make your product “digital”.
In addition, due to the impact of the epidemic, students across the globe have to delay the start of school, and online education has received very high attention as a result. Statistics show that the amount of online education advertisements increased significantly during the Spring semester, which also directly reflected in the profits brought by digital marketing companies. Online education is experiencing a resurgence.
3. Consumers are likely to focus on health due to the COVID, think about how to make health related campaigns.
The epidemic has drawn the attention of the whole world to focus on health, and healthy lifestyles, and consumers’ demands for clean and healthy living environment are gradually subdivided. For example, as the leading brand in the household paper industry, Vinda has a keen insight into the upgrading of consumers’ demand for “sterilization”, and leverages Amazon’s holiday season to launch a marketing campaign of #sterilization and #shopping clean, #healthcare, to provide consumers with a full range of clean and happy lifestyles. Leading the upgrading of family hygiene awareness.
4. This is a time when people feel vulnerable, so it’s better to create warm-heart and compassionate content and it can raise resonation.
During this time of fear and uncertainty, it’s time to connect on a deeper level and demonstrate that you understand and care about your customers. People everywhere are experiencing higher levels of anxiety and depression as their loved ones fall ill, as they lose their jobs, as they are forced into isolation and as the future becomes even more shrouded in mystery. Empathy is the hottest trend in digital marketing right now. It is almost impossible to read an article about how to manage digital marketing in the age of COVID-19 without finding a few paragraphs devoted to the importance of being compassionate in this time of collective distress. Digital marketers emphasize on empathy and compassion would be a good way to resonate with consumers and clients.
5. Big Data is an opportunity
What does COVID bring us? No contact, no gathering, no need to gather at a specific geographic location to complete things… Products and solutions that related to social distancing will be very important in the future.
A quote from Philip Raby, that “The COVID-19 pandemic is accelerating the digital/data revolution, however, the way in which advertisers are reacting differs depending on their size. For smaller advertisers creating the infrastructure to have total control of their data is often an unreasonable goal. The challenge is to find ways to work with the big platforms with as much transparency and control as possible. Larger advertisers are in a position to invest in marketing infrastructure to take control of their destiny and manage exactly how and when data is collected, managed, and activated.”
Tracking close contacts through big data, helping companies do material preparation and supply chain management will all have more effects due to this epidemic. Based on such effects to optimize marketing campaign and optimize products will bring huge opportunities to the firms. Firms can generate and activate greater value through big data applications.
