Five Trends Of Customer Experience You Need To Know In COVID Pandemic

When COVID pandemic brings inconvenience to people, it actually provides opportunities for improvement of marketing and customer experience. With the limit of COVID, all business and purchase behavior were moved from offline to online. As a response to the shift in consuming environment, brands have enhanced their capability in digital technology, online customer service, optimized sales structure and integrated marketing channel. The purchase experience of consumers also got upgraded by these impromoves. For example, the development of VR and AR technologies made the visualization of online products achievable, and AI automation provides a more robust technical assistant for customer experience. Short video platforms have become a new and impective media channel. Here are the five trends appearing in recent two years, which represents the future of customer experience in digital marketing: