Follow A$AP Rocky to get rid of “Fashion Hibernation”

Do you also like A$AP Rocky? Do you want to get rid of “fashion hibernation”? Rocky, as my mentor in both music and fashion, today I must share with you an amazing event between Rocky and Klarna.

To be honest, I was deeply attracted after seeing this video on Rocky’s Instagram and instantly had the idea of wanting to change my wardrobe. After searching, I found that this is a collaboration between financial technology company Klarna and A$AP Rocky starting on June 18. Klarna will host a competition , where fans can share their updated wardrobe to get a chance to win works from the vintage clothing series curated by A$AP Rocky, and it will last until July.

And they also rebuilt their website for the event, showing what they really want to tell people about the event through a short video animation. The obvious contrast before and after also motivated most consumers.The worthy thing i should mention is that Klarna is a financial technology company, and its main business model is similar to payment apps like PayPal and Venmo.But the different is you can browse different brands of goods in its app, you can choose to buy online or in store, and pay with Klarna when you finally check out.

As far as I can say with the large-scale vaccination and the decrease in the number of new coronavirus cases, people have begun to go out frequently. According to the survey, 63% of consumers worldwide plan to dress up more frequently than before the health crisis, which shows that people are eager to update their wardrobes. This event captures this repressed shopping stimulus. I have to say that I think this will be a very successful event, and seizing the needs of consumers is often the most critical.

A financial company works with influencers to help people rediscover fashion after staying at home most of the time for more than a year. Coupled with the convenience of payment,I have no reason to refuse to pay by them.