Free People: your world, your way!🌻

Free people has been one of my favorite women fashion retails, and I gradually fall in love with their essence every time I shop on their app, which in my phrase, it would be “your world, your way”, you are free to be whoever you incline.

P.S. Affirming yourself has become crucial for a young female to survive in the real world. 🌞

Free people is nurturing young people, who look for a little of their freedom in the clothes they wore. It invokes images of femininity, courage, and spirit. Customers appreciate their line of clothing that caters to their intelligence, creativity, and individuality while keeping up with good quality and affordability. Their target persona is a 26-year-old girl, smart, creative, confident, and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. All of the free people fixtures are handmade, right down to the crocheted hangers. Now the boutiques are distributed all over North America and London, and they even expended to China on-site. Free People is also much more than a clothing brand, but the unique and unwavering bond with their customers sits at the heart of their lifestyle community.

It does not cost anything to download FP app, and it has a total 76.2k ratings, they have scored 4.9 out of 5. And now they have updated to brand new version 3.17. I think the app is very convenient to navigate, and the interface of the app has a strong sense of feminism, I am in love with its unique signature font, the pinkish color and the entire attribution of the app, which evokes a high-quality fashion style. The app is useful and innovative at the same time, here are couple illustrations, I adore their collections on the home page, and they would change it regularly based on seasons, holidays, and so on. Now they have styles for taking flights, fall into new, movement, I do not know for anyone else, but those titles are straight forward and creative, which drag me directly into the concept. They always put their discount cubicles on the top of their homepage, which is very convincing. And also, if you found something in the boutique, you can scan the barcode to see if it is having any discount with your account.

They have also embedded the augmented reality with the “Shop the look” function, which is designed to identify a similar style you randomly see on the street. You only need to simply take a picture (it sounds like a stalker, but definitely worth it); it will tell you whether or not they have it in-store.

It is a pleasure to use. I love their style of clothing, and the app engages their customers very well as some of the features and functions I mentioned earlier. The app also has a Free People community that you can choose to be part of, which allows you to write your blog and share it in the community, you can also attach as many multimedia as you want. There is one featured article listed under every major city and country globally. Their feeds renew every day, so that they have different blogs updates every day. Also, the social platform allows you to make friends, and follow people you admire. Therefore, it is not only the clothing itself that is retaining the customers, also the interactive atmosphere they share to become a Free People community. Their business sense is tensely embraced by their spirit to unleash the free soul under certain social norm (which allows you to be yourself, but not going too out of league), and it highlights the feminism vibe, and the brand is highly recognizable and irreplaceable in the female fashion world.

The only thing they should add on their app should be a slogan, which dedicates remind women who shop on their app, how strong and awesome they are!

If you are a young female pursuing an independent and free-minded spiritual figure, Free People would certainly be a home for you, not just the fashion line, but the entire community it creates. Whenever you are struggling with an outfit, try using Free People’s app, see if you can dig something that would match your ideal self-image.

Thank you for reading ~

Your World, Your Way! 💪🏻