Getting Out Of My Element

“Getting out of your comfort zone” for some might be as simple as going to your new college friend’s party. For others, start dating after several years being single. But for me, a 26 year old Colombian woman, might be all mentioned before plus doing things I never thought of doing, ever! Yet here I am leaving my beautiful small city Cartagena with my family behind, moving to New York City by myself, coming to NYU to pursue my Masters degree on Integrated Marketing — more specifically Digital Marketing — and finally, topping it off with blogging! This is a complete new topic for me. Still, I’m excited to learn, freely express my thoughts and connect with people that might find my loves and passions, their own.

About Me & Why Marketing?

I have a couple of years of experience on Digital Marketing back in Colombia as a client (brand) and a couple more on Digital Sales on Colombia’s largest Media company. On my first job experience I identified my love for Digital Marketing and how even advertising, something not appealing for a fashion forward, beauty and feminine woman — floors, tiles, bathrooms and home appliances— was actually fun. On my second working experience (And some of you might resonate with me), I faced the reality of sales being “damn hard but rewarding”. However, this opportunity made who I am today and lead me to this Masters on Integrated Marketing program, thus to this blog post. So, might as well be convenient writing this blog on what I enjoy, have experience on, and what I continue learning today at NYU (By now obvious): Marketing.

Ok, let’s cut to the chase.

Daily, we are exposed to marketing advertising wherever we go. Either we’re at the subway, on a cab, walking, or even at home. This blog is to make all of you realize how we are fed with marketing on our everyday life and that probably more than 50% of the time we don’t even perceive it. Making me think, are we customers correctly approached by ads and brands on a city which might be oversaturated with them? Or are ads being intrusive and simply being rejected by their customers?

Through my own daily experiences I will let you know what brands have curiously approached me and whereas they got me and why. My perception will be based on my professional experience and what I’ve learned and keep on learning on my Masters program. In short, I’ll give all of my readers deep insight on a young woman’s brain and what’s the way to my heart and mind as a customer.

So are you ready? I’m not, but here we go!