GNC Needs to Upgrade Their APP
Recently, the GNC app drives me to consider the value for retailers to run an APP. What is the motivation for downloading the app? What should be inserted in the APP to make your customers stay? How to make sure the users are satisfied with the experience? What is the best way to deliver the value of the APP to the users? A report from Localytics reveals that 21 percent of mobile users abandon an app after one use if the app doesn’t deliver the experience they expect.
Research shows that American consumers spend an average of 3 hours and 15 minutes a day on phones. 90% of the time on mobiles is spent in apps. For retailer stores, they must develop an app benefits users. With the high user experience, the app increases customer retention and loyalty, helping to provide sales support. App managers need to incorporate feedback from users of the earlier version to refine and add new features that appreciated by their audiences. I prefer to shop on my laptop because it’s easier to control. However, I would more like to stay with my phone if an easy, safe and responsible app can be offered.
GNC, the star in the health products industry, boasts more than 9000 stores consisting of 3500 stores in the US, Canada, and Puerto Rico, and 3130 franchised stores in about 50 countries. To be a competitive brand in this industry, the retail mobile app development is the approach to keep up to date their business. GNC has all the nutrition products that all my families need and want and we love them. So, of course, I did not miss their app to purchase more conveniently. It saved me a lot time from looking online and picking up from the stores. I generally like this APP. It provides the same product information with the desktop one and it matches with my basic shopping needs. The two functions that attract me the most are points tracking and nearby stores locating.
However, with being their APP user for two years, I have to say something with the user experiences. Firstly, the thing bothers me the most is that the APP doesn’t keep me logged in. I have changed my passwords for times and I can’t track on it. It could be awesome if the APP allows me to log in through Facebook, Twitter or Gmail, which would build a great customer engagement on these platforms. Secondly, additional product photos are not provided. Not like the page opened up on the browser, the APP doesn’t give any other pictures besides the front side. When my parents ask me to check whether the products are caffeine-free, there is no way for me to track the ingredients information on the label in the back of the products. Users appreciate the limited options but with the detailed information since they are inpatient with reading except what they are interested in. The last but not the, it arises with a big issue with checking out. The system breaks down frequently when I put in my payment information. Instead of processing directly, I have to sign into my PayPal to get through. User inputs are the part to drop the user experiences, but it’s also the most crucial thing to drag your sales.
In conclusion, a mobile app’s UX influences how users perceive the product. Users look for apps that are easy to use and provide value. Users look for apps that are easy to use and provide value. So the mobile app is not just a simple platform for purchasing goods. The successful project should to provide personalized customer experience and respond to users’ interests by providing them with the best service.
