Harness Your First 9 Seconds

Sharon Zhou
Marketing in the Age of Digital
3 min readSep 27, 2020

Do you understand your nature fascinates talent?

Maybe sometimes you faintly aware of it. For me, I didn’t think seriously about how the world sees me before I took The Fascinate Test. Frankly speaking, I took many personality tests before and never thought the algorithm could define who we are because computers could be wrong and human nature is unpredictable. After I watched “Sally Hogshead Ted Talk — How to Fascinate”, I realized fascinate tests not only about who you are, its more about discovering your communication talent and using it as your advantages to impress people in 9 seconds.

What’s my natural fascination talent?

My archetype is “The Talent”, which is a combination of expressive, stylish, and emotionally intelligent. If you have questions about the accuracy and don’t know who I am, welcome check my previous blogs (Not an ad). It’s 80% true, where is the other 20%? Let me explain it to you.

Archetype

The fascination report shows my primary advantage is Passion in terms of attracting with emotion, irrational, push people closer, and heightens their emotions. I’ve always passionate and open-minded about communicating with people from different backgrounds. For example, I traveled over 10 countries and made many friends during that time which is part of experience accomplish who I am and how I think today. My secondary advantage is Prestige, which in terms of increased respect, aspirational, “I want to do that”, prestige elevation. That’s the 20% part that I’m not sure, because it’s hard to tell what other people see me. Although, I do have the mindset of “I want to do that”, and always have the aspiration in the marketing field. My dormant advantage is “Alert”, Ture, I have to say, sometimes a deadline is the reason for me to finish some tasks, but for other tasks — the inspiration pushes me.

Think Fascination Talents as a Brand

The addictive nature of web browsing can leave people with an attention span of 9 seconds — same as goldfish. It’s hard to win people’s attention in today’s digital world. The problems that brands face is not only competition, but also distraction. What if we try to think a brand in 7 Behavior Motivators:

  • Power triggers brands to take the command of the audience. Such as Google.
  • Passion triggers brands to attract audiences with brands’ personality and emotional attraction. Such as Apple, people buy the product not because of its feature but for its brand name.
  • Mystique triggers audiences’ arouse curiosity to find the last piece of the puzzles. Just like how movies leave blank space in the end.
  • Prestige triggers the respective of your brands. For example, many brands launch the BLM campaign to gain customers’ respect.
  • Alarms is a promise of driving urgency. Such as FedEx next day shipping.
  • Vice is creativity, the big idea that brands make to influence sustainable living among audiences, such as Dove’s “Real Beauty” campaign.
  • Trust is about building customer loyalty and relationship, measured by social listening. The positive example is that people trust organic products of Whole Food, and the negative example is airline.

Brands have to be able to share ideas, so do we. To understand our nature fascinate talent, we all have this ability to fascinate built within us.

Introducing yourself to others with your fascination talent now.

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