Have you tried 5-hour Energy?

Carina Ma
Marketing in the Age of Digital
2 min readOct 10, 2022

Something about 5-hour energy

5-hour Energy is an energy shot made by the United States. The product contains active ingredients such as vitamin B6, vitamin B12, sodium, and caffeine.

Where did you buy 5-hour energy?

I have tried to use the 5-hour energy website to build my pack. The website is easy to use and pops up a screen that provides 15%off if I signed in. I also use the website both on my laptop and mobile phone, it switches smoothly and is easy to use on both electronic devices. Thus, it is a responsive design. Also, the website offers a special offer that buying 24 shots can get a free bandana for the pet. It is user-centered because the purpose is buying products.

Are you a 5-hour energy loyalty customer?

I can customize the energy shot flavor on the website and choose different packs. Also, customers can subscribe and get 15% off, which is it is innovative for gaining loyal customers. Also, it reflects the personality of the brand because the website is pet friendly, offering a free bandana for the pet.

The website chooses black and yellow as the main color, which is the same as their products’ packing, so the style is consistent. And the target customers of the products should be males, who like working out, so the aesthetics are close to male.

Otherwise, the blog part inspires me. The blog does not mention any products, but it focuses on telling people how to build a perfect workout plan, how to develop healthy lifestyle habits, and how to motivate them to exercise during winter. The blogs offer clear instructions and are easy to follow. Thus, it does provide useful information to target audiences. I believe some people may be interested in those blogs and learn some exercise tips from them. It might be easy to convert customers to buy more energy shots. Store locator is another content that is convincing me. Sometimes, I could not wait for delivery and needed to get it as soon as possible. Finding a store to buy the product is a helpful function that people can find a store to buy it. Although the website doesn’t carry an AI to ease conversation, it has a FAQ part that shows all questions and answers and contact numbers. For me, the FAQ part is more efficient than the AI conversation.

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