Hello Marketers!

Eva Khanpara
Marketing in the Age of Digital
2 min readJan 29, 2023

Hello everyone, my name is Eva and I won’t introduce myself again with all the details already on my profile. This is my blog on Marketing to share with you all things marketing as I continue to learn it in depth and gain a deeper understanding of the field.

Cory Doctorow once said, “Conversation is king. Content is just something to talk about.”

Blogging has always been a way to express my thoughts, share knowledge, and have conversations. I want this blog to be a space to have meaningful conversations on topics from marketing; specifically, Digital Marketing. I have always believed that sharing knowledge is the best way to learn and as I share my knowledge with everyone here, I am also hoping to learn from all of you. Blogging in today’s world is the easiest way to gain a deeper understanding of topics we are curious about and write about topics we enjoy. It also helps me compartmentalize my knowledge and organize it efficiently.

Digital Marketing Clutter

There is an endless plethora of subject matter in marketing I can write about however, my main focus will be on Digital Marketing. Digital Marketing has fascinated me for as long as I can remember. In today’s clutter-filled world of digital marketing, it is always interesting for me to see how brands/companies differentiate themselves. The attention span of a consumer has become a mere 7–8 seconds and grabbing their attention within such a short period is no easy feat. Here is a short article on the declining attention span and what it means for Marketers written by Chuck Murphy of Boston Digital.

The average attention span of a human is shorter than a Goldfish’s

These are just some of my initial thoughts and curiosities and more will come soon. I will be writing every week on a different topic from the digital marketing world. A new blog will be going up every Sunday so stay tuned!

--

--

Eva Khanpara
Marketing in the Age of Digital

"Always seeking adventures". A marketing enthusiast pursuing a Master in Integrated Marketing at NYU!