Hi! Marketing World

Zi Wang
Marketing in the Age of Digital
3 min readJan 29, 2023

I am very honored that my teacher Joanne Tombrakos has given us the opportunity to blog about what we have learned and thought about in the field of marketing.

As the basis for many of the original forms of content output on the internet, blogs have a complete range of content expressions and are easy to use. In digital marketing learning, it is not only important to input theoretical knowledge, but also to focus on your own insights and feelings about the field of marketing. This series of columns gives us the best opportunity to record our learning along the way, both in retrospect and to add to our thinking about the marketing field.

Marketing is always being discussed as a buzzword in the business lexicon. More and more content is constantly being given to the term. There are also many business schools that have started to systematically study and teach the study of marketing strategies.

But marketing by its very nature is ubiquitous in our lives. Presenting oneself to others is a marketing activity, as is persuading someone in a certain way, and it can be said that marketing is relevant to our lives. But in terms of professionalism, the marketing field needs to be taken more seriously, both in theory and in practice, to keep up with the times and to master the laws of the market.

Campaign Measurement

Also in the age of data, with the development of technology and technological advances, marketing seems to have the tools at its disposal to be used in more areas and scenarios, and also with better results. We, as practitioners and learners, need to adapt to this change in a timely manner.

This blog post is the first in a series of columns, marking the beginning of a period of time in which I will share my humble opinions on digital marketing, while accepting comments and scrutiny with the utmost sincerity, and hoping that teachers will give me valuable advice on subsequent blogs!

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