Hi, This Is Email Marketing!

Kaiyue Kong
Marketing in the Age of Digital
2 min readApr 2, 2022

Dear audiences,

Hope this blog finds you well!

Have you received any commercial emails? Have you considered what email marketing is and how it works? I hope the explanation and infographic will tell you the answers!

Email marketing is sending commercial emails to a list of contacts who have given their express permission to receive email messages from businesses. As a newsletter, any brand may use email marketing to enlighten its connections, increase sales, and establish a community around its business.

“The definition is so normal. Can you talk a little about the news related to email marketing?”

“Sure!”

Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization.

Therefore, due to the modern functions of the profitable marketing strategy, it can support brands to increase brand awareness and improve customer loyalty via personalizing content and showing up in target audiences’ inboxes at any time.

With the rapid development of digital marketing and the increased demands of consumers, marketers and brands should focus on strategies and best practices to do email marketing well.

And there are three essential ideas to help brands contact audiences by email:

  • Segment the mailing list
  • Personalize
  • Optimize for mobile

Please check the infographic below for more facts, benefits and strategies related to email marketing!

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Kaiyue Kong
Marketing in the Age of Digital

Hi there! I am a new blogger, oh no, I am Kaiyue (Loey) , a 23-year-old from Beijing, China. Who am I? I don’t know either, but welcome you to find real me!