Hip, Hip, Hippeas?

Picture yourself outside on a nice summer day. You could be at a backyard party, having picnic in the park or just simply enjoying a day poolside or at the beach. You are completely relaxed. Your check list included all the essentials. You have beverages, games, sunscreen and of course snacks. You can’t forget about the snacks!

Introducing a new snack: Chickpeas

In 2016 a new brand was introduced by Livio Bisterzo called, Hippeas. His vision was to bring a chickpea-based extruded (puffed) snack to the market. With a unique design, unlike its competitors and a memorable 1960’s vibe. Forbes calls it, “Insanely engaging you-can’t-miss-it packaging graphics.” Hippeas are not your ordinary snack. You can choose between puffs or chips. With six different delicious flavors. They are gluten-free, kosher, vegan, USDA organic, containing no nuts or soy and is non GMO. Talk about a snack made for anyone.

“Pea, love and giving back”

Now, how many snack brands do you know that are on a social mission? Hippeas is one of the few. To start, they launched with a three year partnership with Farm Africa. A percentage of sales from their touts would be donated. They have also teamed up with local charities to through out the country to help end world hunger. A proud partnering with Feeding America. #PEASLOVEGIVINGBACK

“Better for you. Better for the earth.”

Hippeas take on: Marketing

In my opinion, the brand focuses on the consumer experience. Not only do they have a great message, engaging design and satisfying product for all. Hippeas website experience is right on the nail for demonstrating who they are. They appeal to the user. If you didn’t know what Hippeas was, you will after a quick visit to their site. I was taken away. The colors, the simplicity, the ease of navigating. The yellow and red colors catch your eye while the blue gives you a trusting, calm feeling. Plus, everything you need to know is on there.

The brand includes a video with more information and a call to action, “Give peas a chance”. It’s cute, entertaining and convincing. You can follow them on three of their social media platforms, Instagram, Facebook, or Twitter. Or read from their online blog. You can shop, find where to buy and read some Faqs, all from the first page. They partnered with Illumination’s Minions to target parents. Genius! I believe they have been as success as they are through their creative marketing and consumer attraction.

Will you give peas a chance?