How about your UX？
As a sports enthusiast, I often pay attention to the situation of some sports products. I believe everyone has the habit of buying sports goods, and many people like to go to brand stores to buy products of designated brands. Simultaneously, some people like to shop in brand collection stores, where you can see and compare products of the same type from different brands.
There are many such shops such as Footlocker, Dick’s and The Finish Line, etc. Among these, Dick’s attracted my attention. Dick’s is the largest sporting goods retail company in the United States, with approximately 850 stores, as of 2018. Dick’s is a chain of sporting goods superstores offering equipment for every kind of individual and team sport and such outdoor activities as hunting, fishing, and hiking. The company also sells fitness equipment and sports apparel, and footwear.
So I got some information about this company and at the same time browsed the PC and mobile device interfaces.
The content on the web page is undoubtedly beneficial. First, on the homepage of the website, there is a constantly changing picture. Different content recommendations and pictures of different products will appear on this screen. The purpose of this is to allow users to view different products immediately after entering the site. At the same time, there is an entry link, you can start to understand the details of the product as soon as you see the product you like.
Then scroll down, and you can see your recently viewed products and products from official recommendations. This makes me feel very convenient. When I return to this website again, I don’t need to look for my target product from the menu again. Then look down and you can see the different kinds of sports products covered by Dick’s, which is amazing to be used in a very rich product line. And some discount information is mixed on the web page to remind users to stimulate their desire to buy.
The design of the entire webpage is simple and generous, and the pictures of the products are distributed in every place of the webpage in an orderly manner. The webpage uses Live Agent to track your orders and return and exchange issues. In general, these designs have brought me a lot of conveniences and can provide me with relevant product recommendations in time.
How is your experience with other companies’ websites?
