How AI Is Impacting Marketing Data?

Marketers are making real connections with consumers by using AI to improve access to data and overall strategy.

Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations, streamlining processes, and predicting outcomes. As of 2019, 22% of marketers were using AI-based applications, with another 57% planning to jump on board in the next two years

So, what exactly is artificial intelligence, and how is it improving marketing?

Let’s take a look.