How Augmented Reality Transform the Customer Experience?
Ford launched an AR experience to bring customers a close view of the first-ever electric Mustang.
New technology has been reshaped the way we live and work. Especially virtual and augmented reality will fundamentally transform how we interact with content and make purchase decisions.
Mustang Mach-E Expert in 0–60
Ford launched an AR digital experience to help consumers up close and virtual with the first-ever all-electric Mustang — the Mustang Mach-E. With 10 episodes and audio guides narrowed by the Mustang Mach-E team, the immersive AR technology brings up the interior of the Mach-E to customers wherever they are. The AR experience also encourage customers to move around the vehicle, by suggesting the vantage point to view each feature.
AR Boost Purchasing Confidence
The holiday season in 2020 is different than ever. Despite customers’ concerns about in-store visits, businesses are using different approaches to deliver products. Facebook has acquired further 11 AR and VR companies, the acquisition by tech giant suggesting us that AR and VR will increasingly change the way customers consume content. According to the new research from AR and web-based 3D tech firm Vertebrae, close to 1 in 2 shoppers (48 percent) still do not believe it’s safe to shop in stores, nearly half of those (49 percent) who’ve used AR to shop go online to browse and buy at least daily, 45 percent higher than average. All the researches indicate that AR experience will boost customers purchasing confidence and increase the conversion rate.
The Increasing dependence on Mobile Technology
Back in the old days, the in-store experience is everything for customers and brands. Human to human interaction has become human to computer, reimagining the way human, machine, and data interact. People are spending more time on screen-based devices and the overall leisure time is increasing. Our daily activities always interrupted by devices, the overuse of technology leads to other concerns for companies. The design of the product might need to think about helping limit negative effects and being inhibiting. Perhaps we never know what will the future of virtual reality look like, at least we know what is “reality” in our lives.
