How Ben & Jerry’s website can create the euphoria?
With over 100 flavors in their collection, How Ben & Jerry’s showcases the vast array of their ice cream options in their UX design
Let’s me to introduce you to Ben & Jerry’s before we delve into their website Get ready to be introduced to a brand that’s making waves in the industry!”
Ben & Jerry’s, a Vermont-based company, is renowned as one of the most popular ice cream stores in the United States. Established in 1978, it has gained a reputation for its delicious and creamy ice cream with unusual flavor combinations. The company places great importance on using environmentally friendly and socially responsible ingredients. As a result, it has become a hot spot for ice cream enthusiasts across the nation.
Moving to the Ben & Jerry’s website, basing on the informative website, the navigation is easy to find what are you looking for.
New product launched!
The hero banner highlights the new product campaign for “Topped” ice cream sundaes from Ben & Jerry’s. The sundaes feature a spoonable chocolate topping that promises to bring extra happiness. By clicking “LEARN MORE”, customers can access information about the flavor, ingredients, location, values-led sourcing, and ratings and reviews from real customers. This information is designed to help customers make an informed decision about purchasing the ice cream. Ben & Jerry’s is urging customers to purchase their limited edition “Topped” flavor and share their experience with others by spreading the word about where it can be purchased. By doing so, they are encouraging customers to collaborate and become advocates for their product.
Blog posts!
The most interested part! I think this part is helpful in evaluating the user experience to understand Ben & Jerry’s brand using for what they are believe and what they are stand for and how they promote the core value through their ice-cream product. The main blog is about human right & Dignity, Social & Economic Justice and Environmental Protection.
We believe that ice cream can change the world
In conclusion, Ben & Jerry’s design have an appealing appearance and allow customers to easily find and learn about the different ice cream options offered by Ben & Jerry’s both in computer and mobile experience. Presenting their flavors in an eye-catching and easy-to-use way helps the company effectively communicate the variety of their ice cream offerings to customers.
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