How brands can capitalise on the social media third wheel.
Whether you like it or not, social media is here to stay.
In 2020, over 3.6 billion people were using social media worldwide (that’s almost half of the global population!). This number is expected to rise to almost 4.41 billion in 2025.
With lesser developed digital markets catching up and the availability of cheap mobile devices, it’s a no-brainer that social media will only become more and more prevalent in everyone’s lives.
Thus, brands greatly depend on social media as a means to connect with their consumers. This is what brands should know if they want to efficiently utilise social media!