How car manufacturer Jaguar dealing with the impact of coronavirus?
Jaguar, a well-known British luxury car brand, was founded by William Lyons. It has a history of nearly 100 years. Its car logo is designed as a leopard jumping up and down, with vivid shapes, simple images, and firm dynamics, containing strength, rhythm, and bravery. Regardless of the period, Jaguar has always led the new trend of the luxury car market with its elegant and charming design and remarkable technology, has become a luxury symbol of fashion, and has attracted countless followers around the world. At a time when all automakers are making significant progress in the direction of new energy vehicles, Jaguar has not been outdone in the recent past and has continuously launched pure electric cars and SUVs, hoping to have a place in the new market.
Coronavirus
But the incoming coronavirus changed everything. This global pandemic has brought a lot of impact to many companies, and the automotive industry is among them. First, a Jaguar staff member tested positive for coronavirus; then, Jaguar was asked by the British government to modify its production line to produce a ventilator. With the virus continuing spreading, Jaguar had to suspend all production at its factories across the UK. And his parent company plans to separate its car business from trucks and buses, as the company seeks partners for a unit slammed by the coronavirus outbreak and a global shift to electric vehicles. In addition to suspending their production lines, Jaguar also has on the official website Echoed. They changed the slogan to “stay safe, be kind look forwards.” On the surface, their position is very optimistic, and they hope to use this positive energy to infect their customers. They call The spirit of human endurance the core of our brand. Although we have encountered many difficulties, we firmly believe that we will be able to get through the challenges and that the future will be brighter. They also pass this information to everyone on their social media. At the same time, thank you to health workers worldwide. Their actions are heartfelt and have established the right brand image.
Thinking
Jaguar’s move to convey optimism to the public is very sensible. They are one of the most affected companies. But it can also send such a positive message, which not only gives customers confidence but, most importantly, brings stable emotions to the company. Jaguar is a huge multinational company with countless employees working for it. These statements enable the company to see a bright future and emphasize the social responsibility of the entire enterprise. Today’s environment has stalled their sales. I think they should focus more on online communication. As the whole planet is undergoing social isolation, people have more time to spend on the internet. Utilizing various high-tech technologies such as VR and AR to provide customers and potential customers with a better communication environment and services. After all, there is always a day when society can resume normal operations. Jaguar should seize the market in the future.
