How Content Marketing Is Changing The Game

Aashna Patel
Marketing in the Age of Digital
1 min readApr 12, 2020

“It is definitely a king in the Marketing world”

‘Content’ is the new buzz word in the marketing field. There is a huge demand for good content nowadays and marketers are focusing on delivering that. Why you may ask? Well, apart from the fact that it builds relationships with customers, it also improves a company's reputation by building trust. And the most important factor, it is cost-friendly!

In this digital age, the media consumption habits of consumers are changing and they are relying more on content-driven platforms to get their information.

Let’s have a look at this infographic I created for some interesting facts about Content Marketing that will slowly but surely get you on board this new craze!

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