How did I become a Pescetarian?
I remember I was 18, and it was just a couple of days after receiving my driver’s license. My mom bought a brand-new car that had a strong body to be safer for me. The very first time I drove the car, I hit a wall on the right side of the car. Reason: I was distracted by a man who was killing a chicken in front of my car. This is a part of Persian culture. When someone buys a new house or car, an animal is killed. The meat is given to poor people who pray for us, and we are protected by that prayer. Painful, I know! After that, I became more cautious about eating meat and chicken. So, I was eventually shaped into a Pescetarian person. That means I prefer not to have meat, just fish.
I was so glad when I heard that planted-based “meat” products are becoming more and more available. Recently, I was looking for a good brand of plant-based meat and the Sweet Earth website fascinated me. I wanted to share my thoughts about the website.
I find the Sweet Earth product’s website by Nestle attractive. Its website makes the mission and purpose of the company clear and is user-friendly.
The website uses relevant images. The design is innovative. The products are pictured to be coming directly from nature. The first color that impresses you when you visit their website is Green. A large photo of a green farm and also fruits and vegetables that are different shades of green such as lime, cilantro, and avocado. All of these remind us of nature and health. I could see the personality of the brand.
I think it incorporates the hallmarks of a fascinating message. The site is very delightful. The aesthetic of this brand website is created by the combination of colors, high-resolution photos, video, and thoughtful pictures with a purpose. The content was entertaining and easy to convert. It also employed responsive design. I have tried the website with two different devices, and both uploaded quickly. The content was useful. However, more photos showed up on my laptop screen compared to my phone.
I would say they are using AI to ease conversion. AI can personalize customer search and product recommendations. Algorithms help predict which product headlines and product page designs work best for customer conversion.
This website is optimized for SEO. There are keywords in the content, clearly telling the story. And also, comprehensive information about ingredients. For instance, this picture illustrates the purpose of the website is.
When I look at this picture, I see some yummy, guilt-free tacos.
How about you?
