How does programmatic advertising affect people?
Programmatic advertising may be unfamiliar to everyone, but it is almost everywhere in life. Programmatic advertising effectively solves the problem of placing different advertisements on different platforms and effectively captures consumers' attention. Programmatic advertising is a way to automate advertising more efficiently, simplify the process, and integrate your digital advertising into the platform. For example, suppose you visited a jewelry website but you did not complete the purchase. Later, you visited your favorite news website, and suddenly you found that there were constant advertisements about jewelry on other websites you visited.
Programmatic advertising uses data to divide the audience so that advertisers only need to pay for the right people at the right time. Computers and algorithms make the process of advertising purchase, layout, and optimization more efficient. Programmatic advertising uses real-time data to determine the best online audience for an event. Advertising is personalized based on each consumer’s unique interests and behaviors.
Let’s see which companies are using programmatic advertising. Kellogg’s started using programmatic advertising in 2014, hoping to use digital advertising to drive offline sales. This is a challenge for companies like Kellogg’s. Kellogg’s sees the connection between online advertising and offline purchases. The earliest Kellogg’s target positioning reached 3 times. The InterContinental Hotels Group (IHG) has also adopted programmatic advertising to compete with third-party booking sites, and the move has been a huge success. Most people usually think that you can get the best price after using a third-party booking website. But these sites are usually a part of the cost higher than booking directly at the hotel. IHG uses programmatic advertising to show users the cost of booking directly at their hotel. These ads are so effective that users know the cost of staying at that hotel for one night, and they can compare it with the prices of third-party booking sites.
Programmatic advertising can provide huge potential for various types of companies, and accurate placement of various advertisements. If you are a marketer, please take advantage of it.
