How does the world perceive me?

Yujia Xu
Marketing in the Age of Digital
3 min readMar 6, 2023

Recently, I had The Fascinate Test to know how others perceive me. The test is the first marketing-based communication assessment. I am always interested in taking all kinds of tests to know who I am or whether I will be lucky in the year 2023, but it is just for fun.

So you can imagine how excited I am to take the test and know how the world sees me.

You only need to answer 28 questions, and The Fascinate test will tell your primary advantage, second advantage, and dormant advantage, which is the one with the least potential for you to fascinate others. Finally, you will know your archetype.

My archetype — The Secret Weapon

My archetype

The first advantage I have is MYSTIQUE, which means that I rarely show my inner emotions and remain calm even in a situation where pressure, and I tend to think before speaking.

The second advantage of me is INNOVATION, meaning that I could develop a whole range of solutions when someone presents problems, and I do this in an unnoticeable way but my ideas will draw attention.

In the eyes of others, I am perceived as a ‘Secret weapon’ — nimble, unassuming, and independent. I can develop a range of alternatives even when under high pressure, and I am not a flashy person, meaning that I tend not to boast about my achievements, but I can produce great inventions, creative ideas, and new product designs.

As for my dormant advantage — Prestige, this is how I am least likely to impress others, as this kind of communication will cost me a disproportionate amount of energy. I will become uncomfortable in situations with direct competition. I prefer to relate directly to people, rather than trying to triumph over others, and I would avoid situations that require me to constantly strive to ‘win’.

How I feel about the test?

Did I feel true about it? To be honest, kind of 80%. I am indeed a not-boasting person, and I really don’t like to blow up my achievements, as I always believe that action is much louder than speaking. Besides, compared with teamwork, I do more like work independently, because when in teamwork, there always needs a co-ordinator to arrange division, and I am always that character, which actually will exhaust my energy. However, I can handle it in order to create team value.

Am I innovative? Well, I have no conclusion about it. I always thought of myself as not very creative. But, when I look back on my history, I feel like it makes sense, as I tend to make a whole range of plans in case of an emergency so that we can move to the next stage smoothly.

However, I need more opportunities to explore my potential and make the biggest use of them to contribute to teamwork.

How to build personal brand through test results?

I will make a short tagline for my personal brand regarding the inspiration from the test.

- “I am a silent innovator”.

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