How Has The Pandemic Changed The Language Of Marketing?

The global pandemic has shifted priorities in many aspects of our lives and the same could be said about marketing. No matter how “normal” our lives turn out to be, digital marketing is forever changing and won’t be the same as it was before.

With rising “cancel culture” and heightened intolerance for tone-deaf or out-of-touch messages, it is more important than ever to thoroughly understand marketing in the pandemic and post-pandemic world. Here are some crucial things to keep in mind while creating a digital marketing strategy in today’s climate:

It is undeniable that social media plays a huge role in determining brands’ digital marketing strategies. With social media during the pandemic, 6 feet does not feel that far after all.

What else am I missing? Feel free to share with me more Do’s and Dont’s of Digital Marketing in the pandemic, let’s learn and embrace these changes together!