How is Email Marketing?

As we know that there are a lot of different ways of marketing around the world, the one that I want to talk about today is Email Marketing. I want to talk about this marketing because I do not use my email that often, but my email box is full of advertisements all year round. I wonder why those companies keep sending me email promotions even though I never open them up!

My first step was taking a look at the price of email marketing, and I suddenly understand why those companies keep sending me emails because even though I do not open them, it would cost little for them to reach out to thousands of people who might open it up and become their customers at the end.

This brought up my interest in how it works for those companies who love email marketing, so I signed up for a snack company called Popchips.

As I clicked on their website, the sign-up for email just popped out for you to enter your email and sign up for a discount. This made it clear and easy for customers who want to get some discount and receive their emails.

After I signed up for the discount, they sent me the confirmation for signing up for Popchips first, I think they do not want to bother other people and want to send information to the right person which I think is good.

The second email that I received from this website after I confirmed my subscription is the 15% off as it shows on their website. Popchips sent me the coupon code directly and noticed that it is only valid for the next 48 hours which means I have to use it as soon as possible so that I can have the 15% off.

I signed up for Popchips about 6 days, but I noticed that the last email they sent to me was reminding me that my coupon is about to expire, so I am not sure if they are using mail marketing efficiently or not. Because I signed up for another website called EVO which is a website I use to shop for my snowboarding equipment, they are sending me a lot of emails to remind my new arrivals and stock refill. But Popchips did not send me any of it, it might be because they need time to update new information.

So, I will say that Popchips is trying to use email marketing to stimulate customers to shop online, but they need more information updated with customers, and they might need more interactions with customers to build a better relationship with customers so that the email marketing would be used more efficiently.