How pandemic changes the way we do advertisements?
According to an article published on emarketer.com in July 2020, digital ad spending in 2020 did not grow as expected in the U.S. Without the coronavirus, the growth rate was expected 17%. but it is actually 1.7%. Instead of an incremental $22 billion in advertiser spending going to digital, we now forecast just $2.2 billion in additional investments this year. (emarketer.com)
As the pandemic happening, I personally expect that companies will increase the spending on digital ads because people will go out of home less than before. Traditional advertisements such as OOH, Print, TV, Radio will all be cut after this year.
While people spend more time on social media platforms, companies spend more and give more promotions from social media as well.
Back to school sales are special promotions usually from the technology companies to students. Electronic devices are especially important for this upcoming semester. When I was searching NYU’s plan for the next semester, apple back to school sales ad came up. this year, not only the products are on sale, extended apple care, apple tv+, and apple music are also included in the deal.
Even a small growth is seen for paid advertisements this year because of the pandemic. We expected to see a boost in this growth rate next year.
US digital ad spending will inch up by less than 2% this year because of the economic dislocation caused by the coronavirus pandemic, though we expect robust growth to resume in 2021.(emarketer.com)
