How Pinterest Wants Us to Find Our Old Money Baddie Goth Goblin Core Girly Girl Self
As a person who self proclaims as someone who is deeply affected by our generations’ attention span, watching a YouTube ad without skipping it should tell you everything about Pinterest’s new ad.
In a world where everyone draws inspirations from each other, Pinterest stands out as the main platform where someone can find exactly that. Not only does it serves as a place where you can be overflowed by videos and pictures, but you can organize those ideas into whatever category you deem accordingly.
Aesthetics Are Stuck in a Revolving Door
Recently, social media users have been naming very specific fashion and lifestyles in a exceptionally creative way. This niche aesthetics encompass the “vibe” people are creating content around. Words like old money, coastal grandmother, cottage core, berry nails, and soft girl makeup took up platforms like TikTok and Instagram like a storm.
Adjacently, there’s also been an ongoing conversation about how this niche aesthetics, or micro trends, can be harmful for social media users. This microtrends forces people not only to buy things to fit into a certain aesthetics, but the rapid way they are growing and evolving can affect the products or service a brand sells.
Pinterest, however, found a way to take advantage of this.
Finding your Aesthetic, Is It Possible?
According to Pinterest, it is. And I believe them!
If you never been into Pinterest, it can be hard to explain how you can go looking for outfit inspiration to meet your in-laws for the first time to planning your themed space cowboy birthday party for next year.
Pinterest users have known this for a while, opening Pinterest can be even relaxing for some. We, yes of course I use Pinterest, know what to expect from it and know what happens when you suddenly are looking at pretty pictures but you have no idea how you got there.
Pinterest used this customer experience insight and built a compelling and funny ad using micro trends to their advantage.
While each user utilizes their platform for the same thing, Pinterest knows the value in personalization and how as humans we are more complex. We like multiple things, we enjoy different vibes depending on our mood and Pinterest utilizes this ad to inform us that they know we don’t only want strawberry makeup but also mob wife aesthetic coat.
We Really were an Old Money Baddie Goth Goblin Core Girly Girl All Along
Find Your Aesthetic clicks so well for the Pinterest brand since that is what you do when you use it. We may have never phrased it like that in the past but now, we have this social media vocabulary that helps us put it into words.
Pinterest is an escape, and the ad encapsulates it really well. From the fairytale-type voiceover actor, to the almost reminiscent fall of Alice in Wonderland, it literally takes you to another place where you can find your true self.
