How SEO Plays its Part in Marketing.

Hsinni Hsieh
Marketing in the Age of Digital
2 min readApr 3, 2022

“What restaurant is high-reviewed near me?” “Which car should I buy if I have a lower budget?” “Where can I visit in New York City?” “How to make Tiramisu?” “What’s SEO?”

Questions like these go through our minds several times every day. You notice something you don’t know and become curious about it. What would you do for the next step? That’s right! You “Google” it!

There’re approximately 63,000 queries being searched every second, and 8.5 billion searches being processed every day on Google.

When people are looking for something, they go on the internet and search for the answer. Then, according to the answer they search for, people react differently. So that’s the reason that marketers think showing the results they want customers to see is important nowadays. Thus, here brings the rise of SEO (search engine optimization.)

So, what’s SEO?

SEO is an essential marketing tool that aims to improve your website’s position on search pages so that your potential customers can find you easily. People talk about SEO everywhere as a piece of basic knowledge, but do you really understand how it works?

Now, let me explain SEO with a simple infographic below.

Infographic of SEO.

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Marketing in the Age of Digital
Marketing in the Age of Digital

Published in Marketing in the Age of Digital

thoughts and reflections on digital-first marketing from NYUSPS Integrated Marketing Grad Students

Hsinni Hsieh
Hsinni Hsieh

Written by Hsinni Hsieh

Grad Student at NYU Integrated Marketing • Content Creator • Dog Lover • Foodie | Love to share some marketing learning outcomes and perspectives with you!!