How The World Sees You

Lujia Dai
Marketing in the Age of Digital
3 min readOct 3, 2021

Fascination Advantages are what make you unique and significant. Consider them as your regular superpowers. When you learn to utilize these Advantages, you become more powerful, convincing, and productive. The Fascinate test was made by New York Times bestseller author and top-notch marking master Sally Hogshead. The author made the Fascinate system in the wake of functioning as a marketing specialist and innovative chief for the world’s most beloved brands- — including Mini Cooper, Coca Cola, Nike, and Godiva.

My Reaction

I have taken various personality tests. Fascinate test is interesting. It shows not only how I see myself; but how others see me. I felt confused about my second advantage, ‘power.’ The POWER appeared to be a bit confusing to me. It gave me a little knowledge into why people do or do not hover towards me, how to use my communication style for my potential advantage and why I react how I do.

My Archetype: Passion + Trust.

My archetype is Passion AND Trust.

Passion is an interior excited seeing that fills the view attention; moves you make as you carry on with life and satisfy your motivation in your life. Passion is the inward fire overwhelming within you because of using your normal abilities, gifts, and reason in the world. The lack of trust in ourselves might swift inner conflict about others and our relations with them. My archetype helps me in building my life and career. I have learned how to trust people and live a happy life. Passion and trust are of great importance for a happy life.

Primary and secondary triggers

Passion and Respect are my triggers. I have perceived that if I am passionate about my life, no part of my experience would be negative. It includes the overall physical body. If I can identify my passion and define what makes me happy, then nutrition, fitness, and everything else will play a supportive role in helping me live my passion.

That’s exactly me

That’s exactly me. It felt true to me.

Making trust in this manner puts a lot of obligation on our shoulders. I agree to assume that liability. If I pick creativity in a business or governmental issues or administration association, at that time, I am also consenting to assume that liability. Also, because trust influences all that we do. I figure we should accept the responsibility to make trust in all parts of our lives. It will make our life easy and happy.

Building a personal brand

This information helped me a lot in my career and in building a personal brand. It helped me to increase client trust by building my brand. I learned about my personality that what would be the best choice for me in my career building. The information helps make a good personal brand.

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Marketing in the Age of Digital
Marketing in the Age of Digital

Published in Marketing in the Age of Digital

thoughts and reflections on digital-first marketing from NYUSPS Integrated Marketing Grad Students

Lujia Dai
Lujia Dai

Written by Lujia Dai

Storyteller·NYU Student·Major in Integrated Marketing·Chinese