How To Build The Perfect Email

On the contrary to what many people may think, email marketing is still a thing, and it should be part of every digital marketing strategy. Email marketing has many advantages as it´s very effective and cheap at the same time. It is still one of the most popular activities in digital marketing as it allows you to communicate with your target audience and maintain them informed. It also helps to increase trust, but most importantly, it builds brand awareness.

Understanding your audience, knowing how to talk to them, and what content to circulate is crucial. You have to think of the structure of every email you send out, from simple things such as the subject to more complex concepts such as content and design.

Let’s take a look at the steps for building an email.

Remember, your target audience receives emails from different brands every single day. They decide whether to open or delete an email based on the subject. So you should consider taking the time to revise and think, is this relevant to my target customer? Am I communicating the right things? Is the message simple? Is it consistent with my brand?

Following these simple practices can help you and your brand achieve better results, increase your opening rate, and even conversions.

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