How to get the best Google results with one click! Lifesaver…

Maria Mathioudaki
Marketing in the Age of Digital
4 min readFeb 27, 2022

Have you ever experienced the need to find something online that you don’t know how to describe it? And, when you finally find out the right way to do it, you feel like the sentence that you just Googled doesn’t make any sense? I have felt that several times. For example, I saw a beautiful flower once and wanted to learn about its name and maybe some extra information, but the flower was just yellow, and if you Google “Yellow flower,” there is no chance you will find it easily. There are millions of yellow flowers. Using the picture search engine from Google, I could see exactly what the flower was called in seconds.

Image Search allows you to key in a phrase and gets photographs connected to what you wrote. It’s available on most search engines, and it’s fantastic. What if you have a picture and want to know where it came from? Or look for similar photographs? This is known as a reverse image search.

What is that, and when did they discover it?

An image search engine is a library of photos that can be searched using keywords to help users locate valuable images. Google’s picture search engine, launched on July 12, 2001, is today's most extensive and well-known image search engine.

In 2001, Google detected a significant increase in search demand for a specific query that their standard search couldn’t handle. This request was for Jennifer Lopez’s green Versace gown, and Google realized that a picture result would be far superior to the test results available at the time. Thanks to Jennifer Lopez are, life is more accessible right now. Thanks, JLo!

How does it work?

Instead of using a text query, you use a photo or a link to a photo to perform a reverse image search on Google. Google then searches for websites that have your image and comparable ones.

Google Images also recognizes the subject of your photo and suggests websites that are relevant to it. Once I found out, I never had to ask again a friend from Instagram from which store she bought her new shoes! I just had to screenshot the boots and search for them myself.

The simplest way is to select ‘Search Google for this image’ from the context menu; however, the results only display for the same image. A Google Lens search, on the other hand, returns comparable photos as well as the ability to search a cropped area of the image rather than the entire image. The user needs to go to chrome:/flags and search for ‘Google Lens enabled image search in the context menu’ to access the ‘Google Lens’ option. When you enable it, the context menu will include the option to ‘Search with Google Lens.’

Google reverse image search on your laptop

By uploading a file from your computer or searching for an image you discover on the web, you may perform a more comprehensive Google reverse image search on your computer. Chrome, Firefox, and Safari are all compatible with Google Images.

Other web platforms for reverse image searches that may be accessible via Chrome include desktop versions of Microsoft Bing’s ‘Visual Search’ and Russian search engine Yandex’s image search. Then there’s TinEye, which, unlike Google Chrome, is a search engine exclusively designed for reverse image searches.

Google reverse image search on your phone

On a limited basis, Google implemented a reverse image search tool into phones and tablets.

The camera symbol does not appear in the search bar while using images.google.com on a mobile device. You’ll need to download the desktop version on your mobile device to obtain it. It works on Safari, but the Chrome browser app operates better (iOS or Android).

Tap the A symbol in the top left corner of Safari and select Request Desktop Website. Tap the three-dot menu in Chrome, scroll down the pop-up menu, and choose Request Desktop Site. The desktop version of Google Images will load in both browsers, and the camera symbol will display. After that, you’ll be able to upload photographs from your camera roll.

Conclusion

There are plenty of reverse image search tools available. Some are geared towards enterprises, and some offer a massive collection of images without signing up.

The options listed in this article have the same purpose but with varying effectiveness and use-cases. Do explore and choose the best tool as per your requirements.

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Maria Mathioudaki
Marketing in the Age of Digital

A graduate student at New York University studying Integrated Marketing. Passionate about innovation, strategy, and digital marketing. Welcome to my thoughts!