How To Make Your Content The Best First Date.

An infographic with steps to creating an engaging content marketing strategy.

#ContentMarketing is like a first date. If all you do is talk about yourself, there won’t be a second date.- David Beebe

Let’s unpack this quote. When you go on a first date and the person talks your ear off without letting you get a word in, it’s pretty unlikely that you’ll go on a second date with them. If you’re not having an engaging conversation and making a genuine connection, then why would you want to go on a second date and give the person another chance? However, say your date asked you questions about your interests and tied it back to theirs or said they had friends interested in going to an event you couldn’t find a group for? Wouldn’t you be more inclined to go on a second date? This is how content marketing works.

Content marketing goes way beyond sharing an image to social media and calling it a day. Have you ever found yourself scrolling through Facebook, Instagram or Twitter and coming across a post that made you share it with your followers? That’s a perfect indication of content that resonated with you and connected you with the brand- while boosting your reach simultaneously. Wendy’s is known for their hilarious content on Twitter and has created a community of fans who have their back in the QSR world while perfecting their brand tone.

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action. Below are 7 steps to create an engaging content strategy to make that first date with your brand smooth sailing.

Now let’s go make some viral content!