How Urban Outfitters Wins Millennials’ Favor
More than 7500 retail stores are closing in 2020, but some of our favorite retail stores are not going to the downhill.
Urban Outfitters is a multinational lifestyle corporation headquartered in Philadelphia. According to a study conducted by WWD, the company has been named one of the top two in popularity among Millennials.
E-commerce Website
What's the average time users spent on a website? — The answer is 15 seconds. The Urban Outfitters website is both rich and easily navigable. Before customers find out what they need, Urban Outfitters position themselves as the solutions to all of their problems. Most retailers focus on featuring and advertising products. However, Urban Outfitters takes a step forward to lifestyle concept marketing, by focusing on home decor, outfit of the day, and full of life. The innovative concept design encourages users to stay on the page longer for navigating more products with a pleasant to use.
If you haven't been to the Urban Outfitters website, click it. Trust me, it won't blow up your computer or something. Do you find anything you need? I’m not sure. But, do you find anything you expected? Probably yes, whether you are thinking about how to spend Helloween, or is there any home improvement I can do, or even should I buy fall clothing yet? The website will give all your want that you may not need.
“We study how, why and when consumers move across channels, because ultimately the more we know about our customer, the more we can tailor the experience for them, and the more we can do for them, which is our goal,”
-Glen Senk, CEO of Urban Outfitters
Mobile App
We believe that mobile technology will boost e-commerce, more importantly, it will revolutionize e-commerce. To adapt to the current retail environment, multichannel retailers need to manage all aspects of their business well and balance online and mobile experience.
Urban Outfitters mobile app lets you find the nearest store, learn about events and special online promotions first, and even read their blogs.
Offering an engaging rewards experience
UO rewards is an online and mobile program that allows members to earn rewards for every purchase, social share, and more. The best part is that the program keeps members engaged by using AI to earn relevant and experimental rewards to redeem. Members can start receiving personalized offers, prizes, and discounts the day they sign up. The program is designed as Millenials-centric, offering tickets to artist meet-and-greets, signed merch, and personalized prizes.
Emotional brands are focused on creating a relationship with customers that goes far beyond a purchase.
It’s all about value-added marketing
Urban Outfitters understands how to build a brand community well, its social network followed by 9 million people via Twitter, Instagram, Pinterest, and Facebook. The website and mobile app enable users to cross-post and share their product and lifestyle on social media. More than that, UO uses both channels to help them build two-way communication and emotional connection. Inspiring customers through a unique combination of product, creativity, and cultural understanding. The inspiration became the hallmark of UO, by incenting users to join the part of the conversation by sharing their voice.
