I feel the RITUALS…
A skin care company that sells feels.
Rituals is a personal care brand based in Amsterdam, Netherlands. Its products include bath & body, skincare, fragrance, and clothing. Since I use Rituals’ products pretty often, I downloaded the Ritual’s app.
The brand concept of Rituals is very attractive to me, because its collections are categorized by cultures of different asian countries. Its collections include the ritual of sakura (Japan), the ritual of samurai (Japan), the ritual of Ayurveda (India), the ritual of Karma (India), etc. Ritual’s unique brand concept tells customers that its product collections are inspired by different cultural spirits.
It is a pleasure to use
When I first opened The Ritual’s app, I immediately attracted to the UI design of the App. The pictures they use perfectly express the uniqueness of the brand story. The overall design of the app is very aesthetic and spiritual just like the brand concept. The design is very beautiful and inspirational. The app is also very easy to use, because there are only five tabs at the bottom of the app, and the usage of those tabs are very easy for customers to understand. When I go to the product page, all of the products are clearly listed and categorized, which makes this app easy to navigate.
Innovative slow down page
The slow down page of The Rituals’ app is quiet innovative. This page is similar to a blog page, but it provides customers with some very interesting services. This page is divided into four different parts — meditation, magazine, yoga, and podcasts.
When I open the meditation tab, I see a list of audio recordings that could help adjusting my breath. The yoga page has a list of videos that tell people how to unite their bodies and clam their minds. The magazine page is a blog page that has all the articles related to personal well-being, soulful living, and healthy recipes to skincare.
I think this slow down page is what makes Rituals different from other skin care apps. It brings additional purposes for this app other than in-app purchase. This actually makes customers more engaged with the app and use this app more often.
Will it help retain customers and keep them engaged with the brand?
The app does employ responsive design in order to retain customers and keep them engaged with the brand. For example, the customers can choose if they want to receive push notifications from Rituals app with their mobile phone. Customers can also create their meaningful moments with their friends on the app, which means creating their own Rituals credit cards.
With those creative designs, The Rituals has the potential of becoming a world renowned brand.
Thank you for reading !
