IKEA App performance

This is the main page when I open the IKEA app, and as you can see it is very clear and simple just like their main website, as how Imentioned in my last blog.

There are pop up products with most popular, newest, and special offers in the very main page. What’s more you can search products by key words, and different from website, the app offer you a chance to find your product by QR code.

In the bottom there are login page, wishing list page and product category.

I try to find a chair and I search it by go to category page, I can find exactly what i want since their category is very correct. It shows the accessbility in different stores by using your phone GPS. As you can see on this page they have price, rates number and add to list bottom that organized well by orders, what’s more there are product details, other to know on the bottom for people who are willing to know more.

However, I found that there’s a very very huge problem, they only have shopping list on the app, but there is nowhere to check out, you can only do this by going to their website and moving items from shopping list to shopping cart which is very very inconvinient.

In conclusion, I think this app is utilize gaming; very easy to navigate, you can find whatever you want easily; the aesthetic design fits with their brand concept as being very simple easy, clear. What’s more it also serve a purpose that can offer you a way to add real product from the store to you app shopping list, and shows you offers, new products efficiently. However, there’s no innovative, and due to the problem that you cannot check out it do not help retain customers and keep them engaged with the brand. It do not make any sense, that this app make people feels passion to shop, encouraging people to add products they like easily, then no where to check out. It do not worth the space on smartphone, due to the huge part loss of shopping function.