I’m not a tagged product, are you?
As a social media user, we share our life and all our thoughts with the rest of our world at the cost of our personal information, it’s not fair, not even close. Zuckerberg said the mission for Facebook is to link the world together, we all know that it doesn’t make sense, that’s what the capitalists will lie about when they want to inspire us and arouse our passion so that they could make more money from us. We are treated as the chips in gambling rather than the actual human beings with feelings and thoughts. Companies who sell the information even tagged different pieces with different prices according to how much the users worth for their business.
Although the service they provide is free, and to some extent, they really benefit us a lot, it’s not an excuse for selling individual information without permission or force users to give up their right so that they can have the accessibility to their service, even worse, they know better than anyone else that in modern society, no one can live without social network.
It’s never too late to stop this chaos, and people need to face up to this problem. There should be no personal privacy in the trading equation between people and social platforms, as the great mission “link the world together” stated, there should be more meaningful things than being a thief.
The article “ Real feel ” written by Thom Kennon elaborately illustrates this problem. As the article mentioned, the real passion we should have is to devote ourselves into create, develop something of minor meaning in the world, it’s what we should add in to the exchange formula, using the social media platforms to scale contributive value, in this way, as a part of the community we can achieve self-worth and have a sense of dominance of our life.
However, as a marketer, we have to admit that we are in part of the predatory models, and it’s hard to get rid of it in a short period because not all traffics and conversions can be traded by feelings or how many donations you’ve made to the community. But brands need us, just like the competitions between the jewelry stores on the 47th Street between Sixth and Fifth Avenues in NYC, the avenue now is on social media, people browse the pages instead of walking down the streets, the new competitions launched in there every second. It’s hard work to cope with, but at least we can contribute to something worthy, not only for ourselves but also for the community, just like the library staff.
